Plush Luxury concept store in Braamfontein is set to bring you only the best of black owned natural skin care, hair products, perfumes and accessories.

Plush Luxury brings us closer to products that we love; it does so with the purpose to inspire good quality products and customer service. I had a chat with co-founder Peter, about the concept behind Plush Luxury, what we can find and what inspires their product selection.

What is Plush Luxury concept store?

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The Plush Luxury concept store is the flagship store for Plush Luxury. We are a beauty and personal care company that focuses on products made locally. Our partner brands are local products made by black women and men.

What kind of brands can we find at Plush Luxury?

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We partner with brands that are of high quality, have good customer service and a unique selling point. Our partner brands include, House of fragrances, Corium Skincare, Nubian Nature and The moisture factory just to name a few.

How long has Plush Luxury concept store been open?

As a company we have been around since December 2014. In 2015 we did a lot of research and experiments in order to understand what’s needed. In the beginning of 2016 we hosted a Pop-up store here in Braamfontein and it was a huge success. In September 2016 we opened Plush Luxury concept store, which is now a flagship store for many more to come.

How has the feedback been?

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It’s Amazing! I think we are on the right path as a business and entrepreneurs. We are selling products that are needed in a very fragmented space. We have women coming in for natural skin care products then discover fragrances, hair products, and accessories all in one place.

“We put a lot of effort into making sure that the products we sell are of the highest quality possible and we are bias towards black companies with a unique selling point.”

Any hints of where you’ll be opening next?

We won’t tell you where so keep your eyes on the timelines. Plush Luxury concept store is the beginning of many more to come in the next year or so.

What does it take for a product to become part of Plush Luxury?

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Family is the foundation of our business and with family comes responsibility. You must have the responsibility to develop your brand and to giving us the best quality products. We put a lot of effort into making sure that the products we sell are of the highest quality possible and we are bias towards black companies with a unique selling point.

Plush Luxury contact details

Instagram: @plushluxury
Facebook: PLush Luxury Concept Store

 

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